AJIO is an Indian e-commerce platform that focuses on fashion and lifestyle products. It is owned and operated by Reliance Retail, a subsidiary of Reliance Industries Limited, one of India’s largest conglomerates. AJIO offers a wide range of clothing, footwear, accessories, and home décor items for men, women, and kids.

The platform is known for its curated collection of trendy and fashionable products from both Indian and international brands. AJIO often features exclusive deals, discounts, and offers for its customers. It also has its private label called AJIO Own, which offers a variety of affordable yet stylish clothing options.

AJIO has gained popularity in India’s online shopping market due to its diverse product range, competitive pricing, and user-friendly interface. It competes with other major e-commerce platforms in India such as Flipkart, Amazon, and Myntra.